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Let’s be realistic! Hiring a IOS and android application developer is not a cakewalk. It requires efficiency and accuracy. It also requires the latest in-trend knowledge to make it successful and reach the target audience. In a world where each person is trying to win the race, you have to stand out and add a distinctive style to it. Everyone is trying to do something extraordinary. However, in every similarity lies hidden an ‘x-factor.’ Finding a hook for your mobile app is very crucial and perhaps the first step towards reaching your goal.

As a startup, you cannot afford to lose money because every penny you invest is important at the moment. For that reason, do your research, explore, and analyze before hiring someone to develop your idea into something real.

It is very essential to have a rudimentary marketing strategy ready before launching the app that you create. Today, clients have become very restless due to the abundance of accessibility to the internet. Some strategies should be followed before and after developing a mobile application.

Therefore choosing the right mobile app developer for your startup is very essential. You don’t want to hire someone who cannot deliver your ideas. The app developer shall also share the same vision as yours. After that, you perhaps can create an app that shall ultimately be beneficial for your company. The future lies in technology. The further we grow the more we shall be depending on these aspects and make it a way of living. Mobile applications have transformed the way we live. Hence as a company that just started its business, it is crucial to be ready for this future.

It’s important to understand that, in contrast to other types of software development, creating a mobile app necessitates some unique factors if you’re considering entering the mobile app market (or even just planning to create an app for internal use within your organization).

If you want your IOS and android application to stand out amongst the plethora of applications that are already accessible in the Google Play app store or Apple store then you shall first keep certain strategies in mind before you launch the application.

A few qualities to look for in an application developer

1. Make thorough research:

Always have an upper hand over the one you are hiring for creating your mobile application. You shall understand and know what the industry requires. Have a point-to-point conversation with a few professionals to know the fundamentals. Research and know about the languages that are used, the programmes used, the average expense, and so on. Following this procedure shall further help you in finding the appropriate technology aid for your requirements.

2. Know their previous experience:

Get a clear inquiry about their IOS and Android application development experience. Look explicitly whether they have created anything similar to what you are asking for or if they have worked on any other concept. This shall aid you further with your expectations with the developers.

3. Evaluate their communication skills:

Communication is the most important aspect to consider while working with a team. Relay your ideas, goals, and vision clearly from your end and understand the skill set and abilities of the one you are hiring. If the person you are hiring doesn’t understand your requirements then they cannot deliver what you expect from them either. Therefore, they must comprehend and incorporate your vision.

4. Make a business strategy:

Plan a business strategy for your application. Understanding the market and knowing the trending methods shall help you proceed further with the launch of your IOS and android application. Focus on branding. Explore and research how other startups in the industry are going ahead with their plan.

5. Demonstrate the technical requirements:

Always demonstrate all the technical requirements. For instance, check if your application works well with both IOS application and Android application. Furthermore, check if your app is well-equipped with the languages used by your target audience. This will help you and the person you are hiring gain clarity on the project.

6. Check the security system:

Have a security system ready for the application. Beware of any malfunction or informational loss. This will further help you in the future from any kind of mishaps.

7. Customer feedback:

Always keep a track of the maintenance. Fix the bugs and unnecessary pop-ups that keep appearing. Listen and read the customer feedback. Give a priority to the new features that you have planned with your IOS and Android application developer.

8. Check their skills for programming principles that also incorporate design:

Learn if they are well-equipped with Javascript or Python. Evaluate their proficiency with the software that they use. Your app should also look pleasing to the eyes of the users as it can help your target audience to relate and remember while using it which shall keep bringing them back. Make sure to add some unique features to it as well.

9. Performance of the application:

Remember that the IOS and android application is not just about being engaging that you are creating with your application developer, but it is also about the performance. Therefore go through the fundamental checklist again before the launch.

10. Accreditation in application development:

Learn about their certifications as you should be aware that many people run scam businesses. Make sure to have good and thorough knowledge about the person or company before you hire them. Interview them rigorously and establish clear goals.

Conclusion

To summarize, finding an IOS and Android application developer is not an easy endeavor. If you want to select the best candidate for your venture, there are several factors and strategies to take into account. Finding out what kind of software you want to make is often the initial step. Based on its purpose, a mobile app may be hybrid, native, or web-based. Now that you’ve chosen the type of app you want to make, you can start looking for the right candidate.

In the era of post-COVID, companies are searching for efficient ways to run their businesses with optimized costs and resources. As every industry is working with limited in-house capabilities, the restrictions often impact the overall productivity, scalability, and business growth.

Continue reading “Why Offshoring Is the Best Solution for Your Business”

Working from home is not that straightforward as it looks and only the people that are bound to follow this can understand it. This culture indeed lets you work on your terms along with perks like no travel expenses, no formals, no on-field client meetings, and more. But on the flip side, it stacks up a lot of challenges that can impact work-life balance and take a toll on health.

Continue reading “5 Challenges of Working Remotely (And How to Overcome Them)”

Ndimension Labs helps its customer on business planing and Product Marketing Strategy

In order for businesses to win market share and stay relevant they need to consider many types of marketing strategies. Each marketing strategy can communicate to a target market the benefits and features of a product.

Marketing strategies can also communicate an overall value to their customers. In many cases, this is the core of building equity or good will in your target markets.

Product Marketing Deliverables

The tangible results of a product marketer’s work typically include:

• Buyer personas that provide structure and insight for a company.
• Positioning and messaging that that attracts and converts prospects and leads.
• Sales entanglement materials that help reps close more deals.
• Competitive intelligence that gives the team a deep understanding of the market.
• Go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold.

Close Range Marketing (CRM)

Use Wifi or bluetooth to send promotional messages of their products and services to their customers’ smartphones and tablets at close proximity. Close Range Marketing is also known as Proximity Marketing.

Relationship Marketing

Many companies focus on building relationships with their customers instead of always exclusive trying to sell them something (transactional marketing). Customers who love your brand more will also spend more money with your brand. Many traditional retailers have found this to be true. Walgreens has seen that customers who buy from all of their purchasing channels (store, web, mobile, etc) buy up to six times more than the average customer that only buys in their store.

Transactional Marketing

Driving sales can be challenging, especially for retailers that have to consistently sell products in high volume to consumers. In order to stay with the demands of investors, retailers have to encourage consumers to buy using coupons, discounts, liquidations, and sales events. High volume big-box retailers like Target are constantly running promotional events in order to get interested consumers into their stores.

Call to Action (CTA) Marketing

CTA Marketing refers to methods of converting web traffic into leads or sales on websites using text, graphics, or other elements of web design. Conversion strategies help improve the percentage of online visitors who become customers or who join the mailing list.

Social Media Marketing

Social media sites like Facebook and Twitter offer a unique opportunity for savvy businesses willing to invest in customer engagement. Social media marketing is still in its infancy but is growing up rather quickly. Companies like Southwest Airlines have departments of over 30 people whose primary responsibility is to actively engage with customers on social media.

Cross-Media Marketing

Provide customers information through multiple channels like email, physical mail, websites, and print and online advertisements to cross promote your products and services.

B2B Marketing

Business-to-business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and other institutions). It allows businesses to sell products or services to other companies or organizations that in turn resell the same products or services, use them to augment their own products or services, or use them to support their internal operations. International Business Machines is a well known B2B marketer. IBM’s business has grown because taking a very intelligent approach at marketing their products to other business and governments around the world.
There are following plan that involve in the stages while launching a product.

• Stage #1. Customer Development Pre-launch, a product marketers job is to play a key role in defining the target market and understanding the potential customer.
• Stage #2. Positioning & Messaging After customer development, it’s the product marketer’s job to turn those learnings into something actionable. This typically comes in the form of a positioning document or a list of key messages. Product marketers try to answer these three questions with their positioning: Who is this product for? What does this product do? Why is this product different than what’s out there?
• Stage #3. Teaching Out Positioning & Messaging Now that positioning and messaging has been developed, it’s the product marketers job to make sure that everyone at the company knows it. Positioning won’t stick unless everyone is on the same page, so it’s important for product marketers to get buy-in and teach out they key messages across the organization.
• Stage #4. Creating A Launch Plan Product marketers own the creation of a launch plan, which typically involves various teams from across an organization, including traditional marketing, sales, support and more. At the end of the day, most product marketers are measured on demand (whether it be new signups, cross-sells or feature adoption) so creating an effective launch plan is critical to a successful launch.
• Stage #5. Creating Launch Content Launch content is the glue to any launch plan. Product marketers will work with almost every team inside of an organization on launch content, including everything from demo decks to product screenshots, sales materials, blog content, landing pages and website updates.
• Stage #6. Preparing The Team Internal communication can be just as important as external communication for a product launch. It’s the product marketer’s job to make sure the entire time is prepped and ready to go before launch. This usually means everything from making sure the website is ready to go live to making sure that the support team is ready to field calls.
• Stage #7. Launch The launch is the defining moment for a product marketer. This is when the rubber meets the road and customers start coming in — but the best product marketers are ready to adjust everything for a launch on the fly.

The physical environment where the goods/services are presented

The physical environment where your products or services are sold and delivered can have a significant impact on how your customers’ experience your business. The physical environment can be the quality of the furnishings in your consulting rooms, the design of your reception area or website.

Creating a positive physical environment doesn’t have to be costly – a vase full of fresh flowers or a creative window display can make a big difference.

Since technology is such a vital force, the field of technology management has emerged to address the particular ways in which companies should approach the use of technology in business strategies and operations. Technology is inherently difficult to manage because it is constantly changing, often in ways that cannot be predicted. Technology management is the set of policies and practices that leverage technologies to build, maintain, and enhance the competitive advantage of the firm on the basis of proprietary knowledge and know-how.

Technology management needs to be separated from research and development (R&D) management. R&D management refers to the process by which a company runs its research laboratories and other operations for the creation of new technologies. Technology management focuses on the intersection of technology and business, encompassing not only technology creation but also its application, dissemination, and impact.

Innovation Management

Invention is an activity often identified with a single engineer or scientist working alone in a laboratory until he or she happens upon an idea that will change the world, like the light bulb. In reality, industrial invention, at least since the time of Edison, has involved many people working together in a collaborative setting to create new technology. Innovation requires an even broader set of people, including manufacturing engineers, marketing and sales managers, investors and financial managers, and business strategists. The methods for organizing this set of people to bring a new idea from the laboratory to the marketplace form the basis of the discipline of innovation management.

Innovation management methods

Broadly speaking, innovation can be incremental, breakthrough or disruptive.
Incremental: In an era where businesses are required to constantly reinvent themselves, incremental innovation helps them thrive by constantly improving current products, services, processes or methods.
Breakthrough: A breakthrough innovation refers to technological advancements that can boost the level of a product or service, within an existing category, ahead of its competitors.
Disruptive: Disruptive innovations are ideas that are capable of radically changing the market behavior after being implemented.

Achieving innovation management success

For innovation management process to be successful, it is essential that the company support an innovation culture and make employees feel valued. This will encourage employees to generate quality ideas in return.

Why Is Innovation Management So Important to Compete?

Business must look ahead, not behind. It’s not just the big companies that need to do this. Every business must innovate to compete. They must create new products and services for new markets. They must be creative, and come up with new ideas that never would have been thought of before. This is the new management paradigm. Get used to it, it’s not going away anytime soon. Here’s what will happen. Everything will speed up. Processes, functions, data, inventory turns and speed to market, will force employees to learn a whole new language called innovation. Business as usual doesn’t cut it any more. Enter innovation management.

The proven management tools, techniques and clichés once embraced, are being challenged and shelved for a new set of rules and a new way of doing business. The management style of the future is no longer command and control. That ship has sailed. Today, in order for businesses to succeed, management must trust in the technologies and open leadership styles that are sweeping boardrooms, the C-suite, office suites and cubicles everywhere.

Across the world, robots have replaced workers in factories, taken on the role of customer service agents in call centers, and, in the near future, will be driving our cars. But while factory workers, customer service specialists, and taxi drivers may have a lot to worry about in the new age of automation and AI, there’s reason for hope: Robots often need humans to work with them. TechRepublic talked to experts in robotics, AI, and finance to learn more about how humans and robots will complement each other in future jobs.

One multi-tasker bot, from Momentum Machines, can make (and flip) a gourmet hamburger in 10 seconds and could soon replace an entire McDonalds crew. A manufacturing device from Universal Robots doesn’t just solder, paint, screw, glue, and grasp—it builds new parts for itself on the fly when they wear out or bust. And just this week, Google won a patent to start building worker robots with personalities.

Freeing up humans for higher-level tasks

Steve Palomino, director of financial transformation at Redwood Software, which provides enterprise robotic process automation, sees the potential for a lot of new jobs in finance. “[Of] all the technological advances, we haven’t had a disruption in accounting,” said Palomino.

“How humans and robots work together is that robots can take over mundane tasks, like account balances,” said Palomino. “Right now, I have to look at your checking account, and compare it to your QuickBooks account and your Excel spreadsheet, and make sure they’re equal.”

It is agreed that foundation technologies are already available and in some areas, such as memory, they supersede human capabilities: the simple computer programs designed to simulate an intelligent conversation, known as chatbots, can quickly look up digital responses from a vast online database. When incorporated with speech and image recognition software, cameras and sensors – all off-the-shelf – they form the basis of a humanoid robot brain.

Gadgets such as Amazon’s voice-controlled home assistant Alexa use deep-learning artificial intelligence (AI) to understand demands, such as to dim the lights, while becoming cleverer and more useful the more they are used.

In early 2016, Google’s AlphaGo computer program beat professional and leading Go player Lee Sedol at a championship in South Korea. Go is a complex game in which a player has approximately 250 possible moves per turn, and the player’s thought processes cannot be easily explained or learned, as with chess. Computers have been beating human chess players since the 1990s.

In terms of mechanics of humanoid robots, many can now climb stairs and do press-ups, among other things. Alphabet-owned University of Tokyo spin-off Schaft has developed the Kengoro robot that can perform press-ups and ‘sweat’ – seep water from its frame – as a form of internal cooling. It uses over 200 liquid-cooled motors to put out torque over an extended period of time without overheating.

Society has a duty to be cautious and demand appropriate restrictions and regulations in the development of humanoid AI. Childlike robots, experts agree, should be banned in most instances.

Black Friday is getting a much-needed bump from #e-commerce sales after early indicators show traffic in stores has slowed. Channel Advisor, an e-commerce software company, said online same-store sales were up 43.4% year-over-year.

Walmart has also already made its Black Friday store circular available through the Walmart app.

“I said it before and I will say it again, we will win the season on price — on Black Friday, on Cyber Monday and every day before and after,” said Steve Bratspies, chief merchandising officer, Walmart U.S.

This year is continuing the trend of people turning to their mobile devices to start their browsing — perhaps using these smaller, handheld computers as a way of doing this more subtly and without being too antisocial around family and friends (that’s assuming you have agreed on a moratorium on any political conversations).

This statistic shows the desktop retail #e-commerce spending on #Thanksgiving Day, #Black Friday and Cyber Monday in the United States from 2008 to 2015. On Cyber Monday 2015, which took place on November 30, online spending reached 2.3 billion U.S. dollars.

Email marketing figures to be a big part of many e-retailers’ strategy in the next three weeks. During Thanksgiving weekend, email marketing accounted for more than 15% of sales referrals between Thanksgiving and Sunday, and the number of sales generated by shoppers clicking from an email and buying jumped 25% over the same period a year ago, according to a report by Adobe Systems Inc.’s Adobe Digital Index. A report by marketing platform vendor Custora found that 25.1% of e-commerce transactions on Friday stemmed from shoppers clicking from emails.

#Mobile On The Rise and Dominant Platform

Forrester Research finds that smartphones will account for three percent of e-commerce this year, and that number will increase to seven percent by 2016. Meanwhile, tablets are expected to generate more Web traffic than smartphones by early 2013, according to the Adobe Digital index. While it’s clear that m-commerce is on the rise, it’s not yet the dominant e-commerce platform.
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Mobile has a tremendous impact has been recognized, and we have begun to evaluate it as an essential part of the business, but we must also reassess how Studies show the number of people using mobile surpassed those using desktop by approximately 200,000 people between 2014 and 2015. This surge in use earned 2015 the name ‘Year of Mobile.’

What is crystal clear here is that customers prefer to shop and interact with brands in a mobile environment rather than other channels. So, if your mobile game is not strong, your customers will seek a more intuitive mobile shopping experience with one of your competitors.

Strategies:

1. Pre Releases and Launch Releases

This is a important to do and want to keep a actual user base. Upgrade features to your app often. Word of mouth is the best way to market your app, hands down, so don’t be afraid to tell your customers about it!

2. A Unique Mobile Offering

It could mean focusing a specific group of user or customers, or it could mean offering features that no other app offers. In some cases, it could sense both. Make sure your app has something to offer that your competitor’s mobile solutions do not, and you’ll guarantee a user base. Make your app offering stand out to your customers.

3. Optimize for the App Store

This one is very important. Just like search engines, you want to be able to be found when users look for apps like yours. You want to be the top result lead. You do this by utilizing the right keywords, titles and descriptions. Make sure your app comes up when relevant search topics are searched for. App store optimization is most important, because without it, users may not ever know the app exsistence.

4. App Desirable Name

The name of the game is implementing functionality into your mobile app that your customers will actually benefit from. Avoid creating an app just to have a billboard of your company in the app store and instead create an app that will show real utility to your customers.

5. Promote Across Social Media

Engaging in social media and using calls to action is also a really smart idea when marketing your app. Focus on letting your existing audiences know that you’ve developed a mobile app with real useful functionality or content and they will surely check it out.

Mobile Application Marketing Success

We are the leaders in mobile application marketing. Our talented team work hard to ensure that our customer application yields rich dividends in the future. Our Skills, Experience, Innovation, Creativity, and useful resources make the difference.